archaic icons

In a recent lecture it occurred to me how many of our current icons are actually unknown objects to many younger users. Here are a few that depict items that are no longer in everyday use.


The floppy disk hasn't seen regular action for many years but it is the universal save icon nevertheless.



When was the last time you saw a telephone with a rotary pulse dial? This is one of a couple of common symbols still used to indicate a telephone.




Funny that my mobile telephone call and hang up buttons show green and red icons that look like traditional phone handsets. The mobile phone itself (of course) looks nothing like an old handset.





A pencil for write... come on... we live in the world of the paperless office. How did you get more tip? With a pencil "sharpener"? What?! The clutch pencil is certainly an improvement! Does anybody actually write still?



Incandescent bulbs are on their way out of light sockets around the world. It will be awhile before they are gone from the collective memory as representative of ideas though.




Until recently a popular digital photo application still used an icon (and text label) for a film roll when importing pictures from a digital camera. Slide shows in that same application are still represented with an icon that depicts couple of old 35mm slides.

...I am sure there are plenty of other traditional icons for modern concepts. Keep me posted if you find any more...

on making up your mind with clichés

During a recent discussion on creativity with a colleague (there's quite a bit of that going around at our lab lately), he made a remark that I interpret as "You can't hope to change the mind of somebody who has made up their mind". That's not exactly what he said, but that's how I am going to interpret it for the sake of this post. He felt that only fence-sitters could be swayed. Once you're on one side of the fence, there's no way you'll be able to haul yourself back to the opposing side, even if the grass is greener over there. Personally, I feel that whether or not you can climb the fence again depends heavily on how much you have invested in your back garden. Sometimes its hard to write off your investment and run into foreign territory. Also, I suspect, some people are better climbers than others. How's that for a string of lousy metaphors to start the ball rolling?

So where am I going with this? We have all heard the cliché that we must "accept change". This grates like a block of cheese. Change, instability and complete and utter (to quote Paul Sherwen) chaos are steps on a steady decline. This is not how the universe works. Let's take the evolutionary process for example. It doesn't just throw away things and replace them with novelty! It selects the successful strategies and slowly weeds out those that are less so... in nature, evolution has shown itself to be superior to revolution. I don't see why anybody in their right mind would adopt "accept change" as their personal motto. According to my theory, either those who live by and spout such nonsense are not of right mind, or I am simply a poor fence climber.

One argument I have heard in favour of accepting change runs, "change is inevitible so you may as well accept it". There's no point in fighting a losing battle... get onside and move forwards. This sounds to me like a cop out. If you are opposed to something, the hardest thing to do is stand up and fight. This approach could cost you your life, or the lives of those around you. An unfortunate consequence that too often holds true. The easy, and often peaceful, way out is to accept change. Sit silently. Say nothing. Maintan the status quo. Resistance is futile. Be at peace with the world.

Is the fight ever worth the cost? How much have you invested in your back garden? How green is your neighbour's lawn? This is a question that only an individual can answer. There cannot be a "one size fits all" solution to this problem. I will make up my own mind and I leave it to you to make up yours as the need arises.

ecosystem marketing

Sometimes I think the metaphor of ecosystems is taken a little too far. Marketing itself has everything to do with the complete lack of ecosystemic thinking that permeates our entire culture. One look at the figure should raise alarm bells : the arrows depict flows in strange and non-cyclic ways. What happens at the points where the fire and water arrows collide? Save the planet from marketing! We are doomed.

The Mobile Marketing Ecosystem is comprised of 4 interconnecting strategic spheres–Product & Services (brands, content owners and marketing agencies), Applications (discrete application providers and mobile ASPs), Connection (aggregators and wireless operators), and Media and Retail (media properties, “brick ‘n’ mortar” and virtual retail stores). Various enablers provide the foundation for each particular sphere. Players within these spheres work in concert to deliver a rich experience to consumers. The Mobile Channel Value Chain is the path by which the actual mobile communication and interactivity takes place between the Product & Services Sphere and mobile subscribers (consumers), however, consumer demand must first be established. To create this demand, products, services, events, and content programs are promoted through the Media and Retail Sphere’s various traditional channels.